Who Benefits from the Kit?

The Red Ribbon Kit makes it easy and fun to put on an informative and memorable event at your school and that's only the beginning because the Red Ribbon campaign is designed to keep kids educated and motivated throughout the year.

Students
MADD's Red Ribbon Week resource is aimed at making elementary school students aware of the health risks and other consequences of alcohol and drugs. And the student-centered Red Ribbon Week Kit provides a hands-on, rewards-based learning experience that's as fun as it is practical.

Parents
The Red Ribbon campaign helps parents and guardians get actively involved in their children's education. Students are encouraged to sign a pledge card along with their parents or guardians. And the kit also provides tips for adults on talking to kids about the dangers and consequences of alcohol and drug use.

Teachers
The Red Ribbon Kit makes it simple for teachers to implement the program. Plus, the Kit gives educators access to exclusive lessons and other tips through our online activities page.